Notable work: The End of Competitive Advantage
Visit WebsiteRita McGrath is a professor at Columbia Business School who writes about strategy, innovation, and growth in uncertain environments. She focuses on how companies can thrive in rapidly changing markets.
Academic-practitioner hybrid, framework-rich, and strategic with practical application
McGrath combines academic rigor with business practicality. Her writing is characterized by clear frameworks for understanding market dynamics and competitive advantage. She excels at connecting theoretical insights to practical strategy.
Practicing Rita McGrath's writing style can help you develop a stronger command of language and improve your own writing abilities. Through careful study and practice of their work, you can learn to craft more engaging and impactful prose.