About Shreyas Doshi
Shreyas Doshi is a product leader, adviser and writer best known for short, sharply framed posts and threads on X about product management, strategy, leadership and decision-making. His frameworks, such as the LNO framework for prioritizing work, are widely shared among product managers.
Doshi worked as a product manager at Yahoo, Google, Twitter and Stripe. At Stripe he joined as the company's fourth product manager, later became its first manager of product managers, and helped grow the product management function from about five people to more than fifty. Since leaving Stripe he has built a large following on Twitter, now X, by consistently sharing what he learned about the craft of product management.
Much of his writing appears as threads rather than essays. In April 2020 he posted "Good Product Managers, Great Product Managers," a thread contrasting the habits of good and great PMs that became one of his best-known pieces. Another widely cited thread, from February 2020, introduced the LNO framework, which sorts tasks into Leverage, Neutral and Overhead work and advises people to do excellent work on high-leverage tasks while deliberately accepting "good enough" on the rest. He has also written about pre-mortems, the different levels at which product work operates, and why many apparent execution problems are really strategy problems.
Doshi discussed these ideas at length on Lenny's Podcast in 2022, in an episode covering pre-mortems, the LNO framework, the three levels of product work, why execution problems are often something else, and why ROI thinking can hurt product planning.
What Shreyas Doshi is known for
- The LNO (Leverage, Neutral, Overhead) framework
- The thread "Good Product Managers, Great Product Managers"
- Building Stripe's product management team
- Product management and strategy advice on X
- Ideas on pre-mortems and the three levels of product work
Works by Shreyas Doshi
1 essay to practice
More notable works
LNO Framework
Article · 2020
His framework, first shared as a thread, for sorting tasks into Leverage, Neutral and Overhead work.
Where he publishes most of his writing, as short posts and threads on product, strategy and leadership.
A long conversation covering pre-mortems, LNO, the levels of product work and strategy versus execution.
Shreyas Doshi’s writing style
Doshi combines strategic thinking with tactical execution. His writing is characterized by careful analysis of common business situations and novel frameworks for decision-making. He excels at identifying subtle patterns in organizational behavior.
- Contrast pairs
- His best-known thread is built as a series of comparisons between what good and great product managers do, which makes each point short and memorable.
- Named frameworks
- He packages advice into simple labeled models, such as LNO, that readers can remember and apply the same day.
- Compressed, thread-sized prose
- Most of his writing fits into short posts, so each sentence carries one idea with little preamble.
- Nuance about organizations
- He looks beneath surface problems, for example arguing that many execution problems are really strategy problems.
- Advice that permits imperfection
- LNO explicitly tells readers to do a merely adequate job on low-impact tasks so they can do their best work where it matters most.
How to write like Shreyas Doshi
Find a distinction that experienced people in your field understand but rarely state, and express it as a sharp contrast: what a good practitioner does versus what a great one does. Keep each point to a sentence or two, and make it concrete enough that a reader could change one behavior tomorrow. Doshi's threads work because they are dense but scannable, with no throat-clearing.
When you notice a pattern that keeps coming up, give it a short name and a simple structure, such as three categories with clear definitions. Then add the nuance: when the rule does not apply, and what deeper problem it might be hiding. Write in a calm, direct voice, and remember that permission to do less on unimportant work can be as useful as advice on how to do more.
The quickest way to absorb these habits is to retype one of Shreyas Doshi’s essays above, word for word, then write a paragraph of your own in the same voice. New to this? Read what copywork is and how to do it.
Frequently asked questions about Shreyas Doshi
- Who is Shreyas Doshi?
- Shreyas Doshi is a product leader who worked as a product manager at Yahoo, Google, Twitter and Stripe. At Stripe he was the fourth product manager and later its first PM manager, helping grow the team from about five to more than fifty. Since leaving Stripe he has become widely followed on X for his writing on product management, strategy, pre-mortems and prioritization.
- What is the LNO framework?
- The LNO framework is Doshi's method for prioritizing work, shared in a February 2020 thread. Each task is labeled Leverage, Neutral or Overhead. Leverage tasks can multiply your impact, neutral tasks give ordinary returns for the time spent, and overhead tasks have little impact for the effort. His advice is to do excellent work on leverage tasks and deliberately accept good-enough work on the others.
- What is Shreyas Doshi's writing style?
- Doshi writes compact, high-density posts and threads, often structured as contrasts such as good versus great product managers. He gives his ideas memorable names and simple frameworks, keeps each point to a sentence or two, and adds nuance about how organizations really behave. The tone is calm and direct, aimed at practitioners who want advice they can use immediately.