Good Product Managers, Great Product Managers

Summary

In this Twitter thread, Shreyas Doshi contrasts good product managers with great ones across about thirty dimensions, from research and strategy to stakeholder management and career growth. Each pairing shows how a competent habit can be pushed further toward judgment, leverage and care for the whole team and company. He closes by framing the list as a set of guideposts rather than rigid rules.

Key points

  • Great product managers blend numbers with qualitative insight instead of letting metrics alone drive decisions.
  • They treat the whole customer experience, including docs, support emails and the website, as part of the product.
  • They make it easy for colleagues to challenge their ideas and actively look for where they might be wrong.
  • They focus on high-leverage work, delegate often, and check that the strategy is sound before optimizing execution.
  • They see legal, security and similar groups as advisors and still own the final decision for users and the business.
  • Their highest form of success is helping the people around them find flow and fulfillment.

Why practice this

Doshi builds every entry on the same parallel frame, a sentence about good PMs followed by a sharper sentence about great ones. Retyping it trains compressed contrast, repetition used for rhythm, and short sentences that pivot on a single changed word.

Practice an excerpt

These excerpts are short quotations for practice and commentary. All rights stay with the author; read the whole essay at the original source.

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Good PMs try their best to deliver optimal results for a given product strategy. Great PMs first ensure that the product strategy itself is optimal. Great PMs know that their team’s time is too precious to be squandered away on impeccable execution of a flawed strategy.
Naturally, very few PMs are Great. And I don’t know any Great PM who does all of the above, all of the time. That’s because Great PMs know that these ideas should be viewed as signposts, not as commandments.

About this essay

A Twitter thread contrasting good and great product managers across research, strategy, execution, communication and career growth.

“Good Product Managers, Great Product Managers” was written by Shreyas Doshi. Read the original at twitter.com. Copywork shows a summary and short excerpts for practice and commentary; all rights stay with the author.

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